Business simulation EcoStartup - Promoting entrepreneurial thought and action by the example of founding a company

In the business simulation EcoStartup the participants establish their own company and hatch into the chief role. A self-developed business plan forms the basis for this. Thanks to the activity-oriented company simulation, they can analyse the effects of their own decisions. And the competitive situation between the groups will motivate the Startup teams to give their best performance.

Innovative and responsible business people plus employees acting in an entrepreneurial role are the pillars of our economic community. The game players learn how a small business functions, what needs to be taken into account from an economic and commercial point of view when founding a small business and what the challenges are. The fundamental business management knowledge required, based on the corporate model of the University of St. Gallen, is communicated and put into practice while playing EcoStartup.

Your benefit

EcoStartup enables the participants to:

  • discover the aspects of company management and its environments in the founding of a company with the help of a simple yet holistic model.
  • turn a business idea into an actual business plan and design the startup phase of the company
  • gain basic insights into the aspects and economic environment of a small company.
  • work together as a team in a targeted manner.

Discover more about EcoStartup in a free and non-binding consultation.


The market is formed by two large companies (simulated main competitors) and three to ten competing startup companies. EcoStartup can be played as a simple service company or as a somewhat more sophisticated production company:

Target groups


  • All employees
  • Managers from the lower and middle management levels
  • Apprentice training


Start-up centres

  • To promote entrepreneurial aspects and to prepare start-ups


Public Administration

  • Managers and employees working on projects with administrative responsibilities in direct contact with the economy or with management responsibilities


Universities of applied sciences

  • To promote understanding of entrepreneurial aspects in universities of applied sciences with a technical orientation


Options for use

The modular design of EcoStartup enables targeted use at several different levels of requirement. A certain amount of fundamental economic knowledge can be communicated. However, the main objective is to de-velop and promote understanding of economic aspects based on the example of managing a company. At the same time, EcoStartup is also suitable for improving the interpersonal and communication skills of the game players in group and team work.



Company managers:

  • Planning instruments
    • Environment factors
    • Sales planning
    • Operational planning
    • Opening balance
    • Forecast income statement
    • Forecast balance sheet
  • Annual report
    • Balance sheet and income statement
    • Cost accounting
    • Key data
    • Environmental report


Course facilitators:

  • Detailed course facilitation report with company information
  • Decision records
  • Overview of effect indices for rapid analysis


Course developement

Phase 1: Drawing up business plan
Phase 2: 2-4 management game rounds with assessments by course facilitators
Phase 3: Evaluation and conclusion


  • 1 to 3 days
  • The time required can be adjusted by including/removing certain focal topics.


Teaching materials

Company managers:

  • Compact and straightforward teaching materials
  • If required: materials are ideally supplemented by the book by Dr. Michael Käppeli "Betriebswirtschaft und Unternehmensführung – eine Einführung in unternehmerisches Denken und Handeln" (Business Economics and Company Management - an Introduction to Entrepreneurial Thought and Action)


Course facilitators:

  • Extensive course facilitation materials
  • Collection of structured group work tasks in various topic areas
  • Helpful downloads available in the login section



German, more to follow


Do you have a project, an idea or would you like to discuss something else with us? We look forward to hearing from you.